Looking after your mental health when you HAVE to be on social media
It's no secret that spending too much time on social media can be bad for your mental health. Some of us spend day after day battling trolls and jerks, others get caught up in the comparison trap or wondering why that post didn't get as many likes as you expected... We all can get overwhelmed with the demands to create more content, more posts and more videos to feed the hungry beast.
I've always found the solution is to step back, take a deep breath and remember that social media is about forming connections and relationships. It's about real people - not how many likes you collect.
If you are a social media professional, you can't delete Facebook (or Twitter, or Instagram or...) but you can assess what you actually can, and are required to do, to do your job. You shouldn't have to be responding to comments at 2am! It may require an awkward chat with your boss, but you can turn off the notifications, put protocols in place and look after your mental and physical health. In my experience, mistakes and problems start when an overworked community manager or the sole social media guru gets a little tired and over it. It's better for everyone if you just step away from the keyboard for a while!
If you run a small business you may feel the pressure to keep up with social media. If you aren't regularly posting, you may have this constant feeling of guilt that you are not doing enough on social media... My advice is the same. Take a step back and take a break.
When you're in a better place mentally you can then look at your social media strategy and remind yourself what you are actually trying to achieve through social media. Look at your stats, look at how your social media activities are actually paying off in the real world.
Is social media helping you make sales?
Is it attracting new people to your studio?
Does it remind existing customers that they have been meaning to call you?
Does it build connections and relationships with real people?
It can be very difficult to detach yourself or your business' value from a single social media comment but this is something you should try to achieve to protect your mental health. If you find yourself giving a single tweet or comment too much energy consider it a warning sign that you need to step away and take a breather.